Am about to watch Tony Blair being interviewed on Sunday AM, the BBC's leading political affairs programme hosted by Andrew Marr. I'm fascinated because it like watching perfect media training in action. Nevermind his messaging, one very noticeable aspect of Tony's media style is his text-book physical demeanour.
He sits with arse in the back of the seat, leans forward slightly, and stares intently at the interviewer at all times. His hands are usually by his side, with fists clenched - a power pose if ever there was one.
Sunday, September 24, 2006
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